FrogGo App Design

The Creative Process

The concept for the app derived from stories of failed success with TCU’s current app. While the TCU mobile app is successful in its abundance of resources for students, it lacks sufficient wayfinding, student personalization, and specification of information. Wayfinding stood out as the biggest area of improvement, because it doesn’t communicate the user’s current location or provide step-by-step navigation to any destination, and the design is overwhelming for first-time users.  

As a result of these findings, FrogGo was designed to use precise location services to communicate the current location of the user. Additionally, the app provides step-by-step navigation to campus locations and the design of the app aids in the user experience by relying on neutral colors with TCU’s signature purple as an accent.

FrogGo is a wayfinding app for TCU students and campus visitors that enables users to navigate to destinations, access information on campus locations, and build a weekly schedule. The app uses location services and personalization to meet the needs of the user and seeks to empower every frog on the go.

Selected Entry, TCU Kick A** Graphic Design Competition, 2023